Keith Roberts
REGIONAL DIRECTor
Keith has over 20 Years grassroots experience in the motor industry up to Brand Manager level and has an expansive skill set encompassing all areas of dealership operations. Keith has been heavily involved in sales and has specialised in sales development, FCA Compliance, Customer Satisfaction and customer retention.
Keith has a proven track record of successfully navigating today’s fast changing industry and is best placed identifying and exploiting profit opportunities to enable team growth while maintaining sustainable business improvement. “Numbers are vanity, profit is sanity” is his mantle.